California gun stores can't buy ads. Your website has to do the selling.
Your site should make it easy to find the shop, ask a question, and take the next step. I build that for California gun stores, then help with the follow-up.
Built for CA FFLs · No ad spend required · or call 559-429-6815
Three things make a gun-shop website harder to use than it should be
These are the problems I look for first: how people find you, what they see on their phone, and what happens after they reach out.
Your site has to do more than list your hours.
Google and Meta won’t let you buy firearm ads. That leaves local search, referrals, and the people who have already found you. If the site doesn’t give them a reason to call, book, or join your list, they move on.
The fix: I build clear pages and opt-in follow-up that help turn local searches and past customers into calls, class bookings, and return visits.
Your customers are checking the shop from a phone.
They’re looking for today’s hours, directions, class details, or a quick answer. If the page is slow or hard to use, they close it and try the next shop.
The fix: I rebuild the site around the phone first, so people can find what they need and know what to do next.
A missed question can become a lost customer.
Someone asks about a transfer or a class, gets busy, and forgets to call back. If nobody follows up, that customer may finish the purchase somewhere else.
The fix: I set up simple SMS and email follow-up for the moments you don’t have time to handle one by one.
Let's look at your site.
Book a call and I'll show you what is making the site harder to use, along with the changes I would make first.
Everything I build for your shop
One system that captures leads, books classes, and follows up, so your website finally pulls its weight. Here's the work, piece by piece.
Conversion-first websites
A fast, modern rebuild engineered to turn visitors into walk-ins and bookings, not just look nice.
- Mobile-first pages that load fast on a phone
- Clear inventory, class, and range information
- Click-to-call, hours, directions, and FFL details up front
SEO, AEO, & GEO
Fast, modern, SEO, AEO, & GEO-Optimized websites that convert visitors into paying customers.
- Custom design for your brand. No templates.
- Lightning-fast performance and Core Web Vitals optimization
- SEO, AEO, & GEO integrated from the start for maximum visibility
- Mobile-first, fully responsive on all devices
- Conversion-focused text and call-to-action placement
Lead-capture automations
The channel Google and Meta can't ban: a compliant SMS and email list you own, built to grow on autopilot.
- Opt-in capture with clear STOP-to-cancel language
- Stock-drop and bulk-ammo alerts to your list
- Instant follow-up the moment a lead comes in
Booking funnels
Three-click booking that fills your calendar without the back-and-forth phone tag.
- CCW and defensive-class scheduling
- Range-lane reservations
- FFL transfer intake with automated pickup reminders
Done-for-you management
Hand it off. I run the campaigns, grow the list, and keep everything humming so you can run the shop.
- Monthly campaign sends and list growth
- Content updates, hosting, and monitoring
- A simple monthly performance report
What a better site does for your shop
I make the basics easier for your customers: finding the shop on a phone, checking class and transfer details, calling with a question, and hearing back after they reach out.
Three ways to work together
Every shop starts from a different place. We'll look at your current site, the pages you need, and how much follow-up you want handled. Then I'll put together an exact quote.
The Storefront
A clean, fast site that makes it easy to find your shop and take the next step.
- A clear rebuild of the pages you need
- Fast pages that work well on phones
- Space for inventory, classes, and range info
- Click-to-call, hours, directions, and map
The Revenue Engine
The site, plus the follow-up that helps turn questions into visits.
- Everything in The Storefront
- Opt-in SMS and email capture for stock alerts
- FFL transfer intake and pickup follow-up
- A clearer path to book CCW and defensive classes
Managed Growth
I keep the site current and help you stay in touch with customers.
- Everything in The Revenue Engine
- Monthly updates and campaign sends
- Content changes, hosting, and monitoring
- A simple report on what happened
Want to talk through what your shop needs? See how pricing works →
Give your customers a clearer way to reach your shop.
We'll look at what your site is doing now, what is getting in the way, and what I would fix first. No pressure, no jargon.
Email mePrefer to browse first? See recent work or read the FAQ.